Lynx (Unilever) / UK / 2025PR Stunts · Design & Packaging
Lynx with Catnip.
Lynx launched a catnip-infused body fragrance designed to win over a date's cat, turning a dating insight into a real product.
- Brand
- Lynx (Unilever)
- Agency
- LOLA MullenLowe
- Market
- UK
- Region
- Global
- Year
- 2025
The challenge
Research found most cat owners would not date someone their cat disliked.
The idea
Lynx's in-house perfumers created a body spray containing catnip, and the launch was fronted by a comedic film directed by Andreas Nilsson. The idea extended across print, outdoor, audio, guerrilla and social, launching first in the UK.
Case study source: Activation Ideas Source ↗
