FWD Thailand / Thailand / 2021Film
Live Like Love.
FWD Thailand used a music documentary to connect insurance with celebrating life.
- Brand
- FWD Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2021
The challenge
Make life insurance feel less fearful and more relevant
The idea
A young composer discovers celebrating ordinary life while making FWD's musicumentary.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- FWD Thailand
- film director
- Yossawat Sittiwong
