Lucid Motors / Saudi Arabia / 2024Film · Social
Light the Way.
Lucid's first Saudi Ramadan campaign connected its electric car with family and traditions.
- Brand
- Lucid Motors
- Agency
- MCH Global
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Build awareness of Lucid and its flagship Lucid Air while establishing an emotional connection with Saudi audiences.
The idea
A Ramadan film shows family bonds through a cinematic story that weaves in the Lucid Air's design and features.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Lucid Motors
- Creative agency
- MCH Global
- Production
- Create Production
- Director
- Dia Hassan
- Creative director
- Roanne El Alaila
- Director of photography
- Tom Weir
