DubaiStore / United Arab Emirates / 2020Digital & Tech · Social · Retail & Shopper
Lie Detector Test.
DubaiStore put its merchants to a lie detector test to demonstrate the trust behind a new UAE e-commerce platform.
- Brand
- DubaiStore
- Agency
- Merkle MENA (dentsu)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Build trust and attract qualified shoppers when launching a new online marketplace in a competitive e-commerce market.
The idea
The campaign invited people connected to the platform's merchants to take lie detector tests, bringing the marketplace's promise of reliable sellers to life in an entertaining format. Digital media supported discovery and sales.
Results
- dentsu reported 500,000 users and AED 301,000 in additional revenue over six months.
- The agency reported a 50% month-on-month increase in users.
Case study source: dentsu MENA Source ↗
Credits
- Brand
- DubaiStore
- Advertising agency
- Merkle MENA
- Agency network
- dentsu
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