Fri, Oct 30
Pandora / Egypt, Saudi Arabia and United Arab Emirates / 2026Film · Digital & Tech

Let Your Heart Speak.

Pandora's regional film presents jewellery as an intimate expression of identity and feeling.

Brand
Pandora
Market
Egypt, Saudi Arabia and United Arab Emirates
Region
MENA
Year
2026

The challenge

Connect Pandora's jewellery with personal expression through a restrained regional campaign.

The idea

The film follows a woman through quiet moments guided by emotion, allowing her jewellery, gesture and light to tell the story without an overt product-led narrative.

Case study source: Ads of the World Source ↗

Credits

Brand
Pandora
Creative agency
Kingdom Creatives
Art direction
Andrew Nader and Maggie Ashraf
Creative copywriter
Kerlos Essam
Production
Popcorn Productions
Director and director of photography
Mina Nabil
Executive producer
Maged Attalla
Producer
Mario Toma

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