Hilton / GCC / Egypt / Morocco / 2025Film · Social · Digital & Tech
Fawazeer Ramadan.
Hilton revived the television tradition of Ramadan riddles in a four-part social series featuring a couple from the 1990s.
- Brand
- Hilton
- Market
- GCC / Egypt / Morocco
- Region
- MENA
- Year
- 2025
The challenge
Connect a global hotel brand with local Ramadan traditions and stand out during a crowded advertising season.
The idea
A retro couple navigates modern Hilton experiences, from iftar buffets to late-night suhour. Each episode ends with a riddle; the idea extended into Hilton Honors emails and app content.
Results
- Red Brick Road reported video views 78% above target and visits to Hilton hotel pages 43% higher.
- The agency also reported 11% more Hilton.com bookings during Ramadan.
Case study source: Little Black Book / Monks Source ↗
Credits
- Brand
- Hilton
- Creative agency
- Monks MEA
- CRM agency
- Red Brick Road
- Creative director
- Nada Nassar
