Aramex / United Arab Emirates, Saudi Arabia, Jordan / 2025Social · Film · Digital & Tech
Think Before You Click.
Aramex uses surreal AI-generated imagery to warn customers about phishing and impersonation scams.
- Brand
- Aramex
- Agency
- Aramex (in-house)
- Market
- United Arab Emirates, Saudi Arabia, Jordan
- Region
- MENA
- Year
- 2025
The challenge
Help customers recognise fraudulent messages impersonating the delivery company as scams grow more sophisticated.
The idea
A conventional brand introduction glitches into an absurd world of drones and box-headed people, prompting viewers to question what they see online and verify messages through official channels.
Results
- Campaign Middle East reported that app downloads rose 28% after launch; the article describes a coincident increase, not a proven causal effect.
Case study source: Campaign Middle East Source ↗
Credits
- In-house creative team
- Aramex
- Global creative director and concept
- Shahir Sirry
- Chief marketing officer
- Mike Rich
- Social media management
- NAM Not About Marketing
- PR agency
- Gambit Communications
- Multimedia designer
- Dylan Matthews
- Multimedia designer
- Mykyta Cherkasov
