Bridgestone MEA / United Arab Emirates / Saudi Arabia / Egypt / Morocco / 2025Film · Social
Lap of Love.
Bridgestone used an emotional film to raise awareness of child safety in cars.
- Brand
- Bridgestone MEA
- Agency
- Brand New Galaxy MEA
- Market
- United Arab Emirates / Saudi Arabia / Egypt / Morocco
- Region
- MENA
- Year
- 2025
The challenge
Encourage parents to think about appropriate child restraints when travelling by car.
The idea
The campaign contrasts a parent's instinct to hold a child close with the need for a suitable car seat, supported by safety information and regional PR.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Bridgestone MEA
- Creative agency
- Brand New Galaxy MEA
- Public relations
- Orient Planet Group
