Yas Island Abu Dhabi / UAE / 2026Film · Experiential · OOH
Kryptonite Collider: Cinema Crossover.
Yas Island hijacked the cinema trailer ritual to introduce Warner Bros. World’s Kryptonite Collider ride.
- Brand
- Yas Island Abu Dhabi
- Agency
- Momentum Worldwide
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Cinema audiences filter out advertising but welcome trailers as part of their entertainment experience.
The idea
A Lex Luthor interruption turned Supergirl trailers into a surprise crossover, making the cinema screen part of the new ride’s story.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Yas Island Abu Dhabi
- Media
- Initiative
- PR
- Weber Shandwick
- Production
- Deja Vu
- Cinema partners
- VOX Cinemas; Majid Al Futtaim
