Al-Futtaim IKEA / United Arab Emirates / 2020Film
Kings & Queens.
IKEA turns the need for privacy at home into a series of royal courts, where everyone can rule their own space.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Help people see that even in a crowded home they can create a private space of their own.
The idea
Six period-style films visit royal courts, only to reveal IKEA chairs and beds as their thrones. The royal metaphor celebrates the everyday moments when people claim a corner for themselves.
Case study source: Little Black Book Source ↗
Awards
- Loeries 2020 — Craft Gold, Film Crafts: Cinematography. Source: https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/
- Dubai Lynx 2020/2021 — Bronze, Film. Source: https://nl.linkedin.com/in/nicolaslopez86
Credits
- Creative agency
- Memac Ogilvy Dubai
- Director
- Virgil Ferragut
- Production
- Bigfoot Entertainment
- Director of photography
- Daniel Lindholm
- Chief creative officer
- Juggi Ramakrishnan
- Group creative director
- Youssef Gadallah
- Art director
- Nicolás López
