Netflix Spain · Spain · 2025Experiential · OOH · Social
KIMERA Bunker for Sale.
A fictional luxury property business brings the world of Netflix's Billionaires' Bunker into everyday life.
- Brand
- Netflix Spain
- Market
- Spain
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Introduce a new series by making its premise something audiences can encounter before watching an episode.
The idea
KIMERA presents underground luxury bunkers through the language of high-end real estate. Listings, outdoor advertising, property creators and visits build a believable campaign world before the connection to the Netflix series is revealed.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Netflix Spain
- Executive Creative Director
- Pepe García · Jellyfish; Carmelo Rodriguez and Willy Lomana · CYW
- Head of Art
- Marina Guadix
- Production Company
- Roma Production House; Vení by Antiestático
- Experiential Production
- Andtonic
- Production Studio
- Sistema del Solar
- Influencer Agency
- H2H
- Media Agency
- Wavemaker WPP
