Dhara Edible Oils / Mother Dairy / Jammu & Kashmir, India / 2023Film
Khaane Pe Kehna.
Dhara uses a shared meal to open an honest conversation about grief.
- Brand
- Dhara Edible Oils / Mother Dairy
- Agency
- DDB Tribal
- Market
- Jammu & Kashmir, India
- Region
- Global
- Year
- 2023
The challenge
Encourage honest conversations about grief within families through food.
The idea
A father and daughter reconnect over a meal, using remembered food and candid conversation to make grief speakable.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dhara Edible Oils / Mother Dairy
- creative head
- Iraj Fraz Batla
- strategy
- Surbhi Arora
