KFC Thailand / Thailand / 2022Experiential · Digital & Tech
KFC Wait In Line Aunties x 100.
KFC Thailand recruited a crowd of queueing aunties to demonstrate app-based pickup.
- Brand
- KFC Thailand
- Agency
- CJ Worx
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Thai consumers did not understand self-pickup or its time-saving benefit.
The idea
One hundred queueing aunties demonstrated that KFC app pickup removes in-store waiting for Bangkok shoppers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- KFC Thailand
