KFC Arabia / Saudi Arabia, Kuwait and Egypt / 2024Social · Retail & Shopper
KFC Secret Campaign.
KFC used social-first content to explain how its chicken is prepared while keeping the Colonel's spice recipe secret.
- Brand
- KFC Arabia
- Market
- Saudi Arabia, Kuwait and Egypt
- Region
- MENA
- Year
- 2024
The challenge
Build trust and brand affinity in a competitive food-delivery market without relying solely on product promotions.
The idea
A humorous behind-the-scenes approach shares preparation and quality details, then teases the one thing the brand will not reveal: its secret herbs and spices.
Case study source: BPG Group Source ↗
Credits
- Brand
- KFC Arabia
- Creative agency
- BPG Group (Bates Pangulf)
- Chief creative officer
- Ramy ElSakka
- Creative directors
- Ahmed Alotaibi, Aaron Leung and Nicolaas van der Merwe
- Senior art director
- Bassam Ehab
- Motion designer
- Ramshad Akkalath
- Copywriters
- Ferand Zohdi, Ahmad Almasri and Brenton Burns
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