Sharaf DG / United Arab Emirates / Oman / Bahrain / Egypt / Saudi Arabia / 2025Experiential · Retail & Shopper · Social · OOH
20 Years of Sharaf DG.
Sharaf DG marked its 20th anniversary with surprise mall activations, customer rewards and regional media.
- Brand
- Sharaf DG
- Agency
- Sharaf DG (in-house)
- Market
- United Arab Emirates / Oman / Bahrain / Egypt / Saudi Arabia
- Region
- MENA
- Year
- 2025
The challenge
Celebrate two decades of retail while re-engaging customers and supporting the brand's regional expansion.
The idea
The retailer introduced mystery gift-giver DG Man, in-store prize activations and anniversary offers, amplifying the activity through influencers, print and digital takeovers.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and in-house delivery
- Sharaf DG
- Media agency
- BPG Group
- Public relations
- VELLODY Communications
