KFC Malaysia / Malaysia / 2023Experiential
Kentucky Town.
KFC celebrated its Malaysian anniversary with an immersive town of food, fashion and digital experiences.
- Brand
- KFC Malaysia
- Agency
- VMLY&R Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2023
The challenge
Refresh the brand's proposition while engaging Malaysia's Gen Z.
The idea
Kentucky Town combined AR, smart mirrors, friendship activities, a secret menu, and an Aku Budak Kepci streetwear collaboration.
Case study source: Branding in Asia Source ↗
Awards
- MUSE Creative Awards 2023Video - AnimationPlatinum
Credits
- Brand
- KFC Malaysia
- brand activation
- Sean Lim
- creative director
- Phoecus Lee
- Animation
- Lorrypop Studio
