HDFC ERGO General Insurance / India / 2023Film
#KaroSabkoInsure.
HDFC ERGO urged people to help insure the support workers who keep their daily lives running.
- Brand
- HDFC ERGO General Insurance
- Agency
- BBH India
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
Close health-insurance gaps for India's overlooked support workers.
The idea
A film and nationwide movement urge people to insure domestic helpers and other support staff through a purchase microsite.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HDFC ERGO General Insurance
- CCO
- Parikshit Bhattaccharya
- client marketing
- Somesh Surana
