Altel / Kazakhstan / 2023Film · Digital & Tech
Just Like You.
Altel combined subscribers’ photographs into virtual ambassadors designed to reflect its customers.
- Brand
- Altel
- Agency
- BBDO CA
- Market
- Kazakhstan
- Region
- Global
- Year
- 2023
The challenge
The operator needed Kazakh identity expressed through real subscribers.
The idea
AI merged 16,000 subscriber photos into two MetaHuman ambassadors, making ordinary customers the brand’s faces.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Altel
