BMW Middle East / Middle East / 2021Film
Joy at First Sight.
BMW's Ramadan film turns the anticipation of sighting the crescent moon into an imaginative driving journey.
- Brand
- BMW Middle East
- Agency
- Serviceplan Dubai
- Market
- Middle East
- Region
- MENA
- Year
- 2021
The challenge
Celebrate Ramadan with a story that connects the significance of the new crescent moon with BMW's driving experience.
The idea
A cinematic online film takes viewers on a metaphorical journey to the moon, bringing the anticipation of Ramadan together with the pleasure of driving.
Case study source: adobo Magazine Source ↗
Credits
- Creative agency
- Serviceplan Dubai
- Production
- Big Foot
- Director
- Alan Masferrer
- Executive producer
- Aly Seifelnasr
- Executive creative director
- Akhilesh Bagri
- Creative director
- Andre Couto
- Senior art director
- Kenny Barnes
- Head of Arabic copy
- Khalil Haddad
