Jockey / India / 2021Film
Jockey: Versatile Bras.
Jockey used a short film to present bras designed for different outfits and daily routines.
- Brand
- Jockey
- Market
- India
- Region
- Global
- Year
- 2021
The challenge
Indian women wanted versatile bras for varied bodies and outfits
The idea
A 30-second film presented versatile bras helping women stay unboxed across daily situations.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Jockey
