Kuwait Finance House (KFH) / Kuwait / 2024Digital & Tech
It's Boring.
Kuwait Finance House promoted the benefits of its payroll program through a print and digital campaign.
- Brand
- Kuwait Finance House (KFH)
- Agency
- P&A
- Market
- Kuwait
- Region
- GCC
- Year
- 2024
The challenge
Make a payroll offer feel relevant to people who may see their working routines as repetitive.
The idea
The campaign contrasts the idea of a boring job with six opportunities offered through the bank's payroll benefits program.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Kuwait Finance House
- Creative director
- Nader Emad Anbar
- Art director
- Hussam El-Rabbat
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