PediaSure / Abbott / Kuwait / Saudi Arabia / United Arab Emirates / 2026Digital & Tech · Design & Packaging · Events & Sponsorship
Fuel Their Dreams.
PediaSure's regional campaign connected children's ambitions with Abbott's Real Madrid partnership.
- Brand
- PediaSure / Abbott
- Agency
- Eureka Digital
- Market
- Kuwait / Saudi Arabia / United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Make a children's nutrition brand relevant to parents and children in the Gulf through a sports partnership.
The idea
Creative content uses children's football dreams and the support of parents to bring the global 'Fuel Their Dreams' line into a regional context.
Case study source: Eureka Digital Source ↗
Credits
- Brand
- PediaSure / Abbott
- Creative agency and production
- Eureka Digital
- Sports partner
- Real Madrid
