Vectramind Health / United Arab Emirates / Saudi Arabia / Qatar / 2025B2B · Digital & Tech
Ridiculously Long Waiting Times.
Vectramind used visual exaggeration to draw attention to patient waiting times.
- Brand
- Vectramind Health
- Market
- United Arab Emirates / Saudi Arabia / Qatar
- Region
- GCC
- Year
- 2025
The challenge
Introduce the firstpass patient-experience platform to clinics by making the problem of waiting tangible.
The idea
A static visual takes the frustration of a long wait to a ridiculous extreme and presents firstpass as the brand's proposed response.
Case study source: Ads of the World Source ↗
Credits
- Brand and in-house marketing
- Vectramind Health
- Creative
- Cherry Koshy
