WhatsApp / India / 2020Film · Social
It’s Between You.
WhatsApp told stories of intimate conversations to give privacy a human dimension.
- Brand
- Agency
- BBDO India
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Privacy needed emotional meaning beyond a product feature
The idea
Two remotely directed Indian stories framed private WhatsApp conversations as intimate everyday human connections
Case study source: Branding in Asia Source ↗
Credits
- Brand
- director
- Gauri Shinde
