Tide / United StatesFilm · PR Stunts
It's a Tide Ad.
Tide's Super Bowl idea that made every ad in the game look like a Tide ad, leaving viewers asking whether each spot was a #TideAd.
- Brand
- Tide
- Agency
- Saatchi & Saatchi
- Market
- United States
- Region
- Global
Results
- 680 press placements
- 3.6B impressions
- 35% sales growth
Case study source: Saatchi & Saatchi Source ↗
