Toyota / United States / 2025Film · PR Stunts
Dareful Handle.
Launched the new Tacoma by focusing on its grab handle, nicknamed the 'Oh $@#! Handle', instead of engine or styling.
- Brand
- Toyota
- Agency
- Saatchi & Saatchi
- Market
- United States
- Region
- Global
- Year
- 2025
Results
- 1.2B PR impressions
- 113K traffic actions to Toyota.com
- 94M video completions
Case study source: Saatchi & Saatchi Source ↗
