Abdul Latif Jameel Motors / Saudi Arabia / 2024Film
Iftar Is Always Better Together.
A Ramadan comedy for Abdul Latif Jameel's Toyota business: two groups on the Al Khobar Corniche compete to invite a man sitting alone to iftar, until everyone breaks the fast together.
- Brand
- Abdul Latif Jameel Motors
- Agency
- Serviceplan Experience
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Most Ramadan advertising centres on the family table. The brand wanted to speak to the communal side of the month instead.
The idea
At sunset on the Corniche, a young crowd and a group of elders both spot a stranger eating alone and race to host him. The friendly rivalry ends when the eldest reminds them that Ramadan is about generosity, and the two groups share one meal. Directed by Abdullah Khamees for DeJaVu.
Case study source: Ads of the World Source ↗
