Abdul Latif Jameel Motors (Toyota) / Saudi Arabia / 2022Film
Ramadan Family Parking.
A Saudi Ramadan film finds a comic expression of togetherness in the cars crowded outside a family iftar.
- Brand
- Abdul Latif Jameel Motors (Toyota)
- Agency
- Serviceplan Experience
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2022
The challenge
Celebrate the return of family gatherings after pandemic restrictions with a story that feels specific to a car brand.
The idea
The first relative to leave an iftar finds their car blocked by the family's other cars, prompting everyone to work together to untangle the parking.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Abdul Latif Jameel Motors (Toyota sector)
- Creative director
- Saleh Elghatit
- Production house
- Big Kahuna Films
- Director
- Omar El Zoheiry
- Director of photography
- Laurent Rodriguez
