Toyota Reclaims Toyota.

Saudi buyers often look Toyota models up by local nicknames rather than official names. Serviceplan Experience's case page says more than 80% of searches used them, that Google didn't recognise them as Toyota-related, and that buyers ended up on unauthorised dealer pages instead of the official site; with no media budget, Toyota needed a way to win that traffic back for free. The official naming on the site also meant the nicknames couldn't simply be added to its pages (Campaign Middle East).

Serviceplan Experience built an off-page SEO strategy that put the nicknames into backlinks and anchor text: working with trusted publishers and bloggers, it had the high-volume terms link back to the official site (Campaign Middle East). The nicknames include ToyotaWanit for the Hilux and Toyota Rabha for the Land Cruiser LC70, and the case film sets others, such as kamoura for the Camry, beside the official model names. The team also improved the site's technical health by updating sitemaps and URL structures and enhancing Core Web Vitals.