Grindr · USA · 2025Experiential · PR Stunts
I WOOL SURVIVE.
Grindr connects Rainbow Wool's farm project with a fashion collection designed by Michael Schmidt.
- Brand
- Grindr
- Agency
- Serviceplan Germany
- Market
- USA
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The campaign needed to turn support for LGBTQ+ visibility into a distinctive, tangible cultural project.
The idea
Wool from Rainbow Wool's rescued gay rams became a 36-look collection. A New York runway show linked the farm, designer and Grindr community, using fashion to give the project a wider audience.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- Grindr
- Digital Agency
- PLAN.NET GERMANY · Munich
- Media Agency
- MEDIAPLUS GERMANY · Munich
- PR / Marketing Agency
- People's Revolution · New York
- Music / Sound Production Company
- Supreme Music · Hamburg
- Art Director
- Marius Merkel
- Chief Creative Officer
- Till Diestel
- Creative Director
- Dennis Fritz; Sebastian Simon
- Designer
- Michael Schmidt
