Hyundai / Australia / 2021Film
Hyundai Tucson: Tomorrow Wants Its Car Back.
Hyundai launched the Tucson in Australia with a film about robots reclaiming a car from the future.
- Brand
- Hyundai
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Australian launch needed a memorable futuristic Tucson story
The idea
Robots from the future reclaimed Hyundai's Tucson, dramatizing its advanced design and technology.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Hyundai
