SKYN / Japan / 2024Digital & Tech
Human Softness.
SKYN stages an AI date to explore human intimacy and softness.
- Brand
- SKYN
- Agency
- UltraSuperNew
- Market
- Japan
- Region
- Global
- Year
- 2024
The challenge
Japanese singles struggled to express attraction and pursue new relationships.
The idea
UltraSuperNew staged two voice-enabled generative AI programs on a Japanese office date to compare machine intimacy with softness.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SKYN
- creative director
- Yousuke Ozawa
- creative technologist
- Yan He
