Illinois Department of Human Rights · United States · 2026Design & Packaging · Social
Human Rights, Made Visible.
Span makes human rights the most prominent part of a public agency’s identity, using an equals-sign structure and a practical communications toolkit.
- Brand
- Illinois Department of Human Rights
- Agency
- Span
- Market
- United States
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Help Illinois residents recognise the department’s purpose, understand their protections and find a route to support.
The idea
Equally wide HUMAN and RIGHTS lettering creates the logic of an equals sign. Bold typography, considered colour contrast and reusable layouts carry that idea into public information, social communications, events and everyday documents.
Case study source: Span Source ↗
Credits
- Brand
- Illinois Department of Human Rights
- Design agency
- Span
- Concept, design direction, strategy and design
- Nick Adam
- Design and animation
- Kevin Moreland
- Copy direction
- Institute for Healthcare Delivery Design
