MobileMuster / Australia / 2025OOH · Experiential
However It Dies.
MobileMuster turns damaged-phone scenarios into recycling reminders.
- Brand
- MobileMuster
- Agency
- Enigma
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
Millions of unused phones remained in drawers while recycling options stayed poorly understood.
The idea
Contextual bus-shelter installations dramatize phone damage and direct Australians to MobileMuster recycling.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- MobileMuster
- Artist
- James Dive
- Production company
- Scoundrel/Studio Dive
