Mediclinic / UAEDigital & Tech
How Do You Know… Until It's Too Late?
Mediclinic used wearable data, personality analysis and live mobility signals to reach UAE residents with personalised prompts to book a health check before symptoms appear.
- Brand
- Mediclinic
- Market
- UAE
- Region
- GCC
The challenge
Preventive healthcare marketing tended to be reactive and broadly targeted, so it missed people at the moment early check-ups could help.
The idea
The hospital group built an AI-driven activation model that combined HIPAA-compliant wearable data, personality analysis and live mobility tracking to find health-conscious and at-risk people in the UAE and send them personalised messages encouraging early check-ups.
Results
- More than 5,000 check-ups booked, according to the WARC case summary
- A 64% uplift in attention, according to the case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties MENA 2025 Silver
