Mon, Oct 26
Roads and Transport Authority (RTA) / UAE / 2015Digital & Tech

Back Off Radio.

Dubai's RTA fitted taxis with sensors that warned tailgaters through their own car radios.

Brand
Roads and Transport Authority (RTA)
Market
UAE
Region
GCC
Year
2015
Back Off Radio

The challenge

Tailgating is a common and dangerous habit on Dubai's roads, and drivers ignore conventional warnings.

The idea

Sensors on the front and rear of Dubai taxis switched on above 60 kph. If a taxi drove too close to the car ahead, a safety message played through its own speakers. If a car tailgated the taxi, a message was sent to that car's radio, as long as it was tuned to an ARN network station. Messages ran in English, Arabic, Hindi and Urdu.

Case study source: Drive Arabia Source ↗

Awards

Credits

Creative agency
Geometry Global Dubai

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