Lifebuoy / UAE / 2015Retail & Shopper · Experiential
Handle on Hygiene.
Lifebuoy fitted supermarket trolley handles in Dubai with a device that released sanitiser gel when shoppers gripped them.
- Brand
- Lifebuoy
- Agency
- Geometry Global Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2015
The challenge
News coverage and university research, including a University of Arizona study, had shown that shopping trolley handles carry high levels of bacteria.
The idea
Geometry Global Dubai designed an attachment for trolley handles. Swiping the handle released a Lifebuoy sanitiser gel that kills 99.9% of bacteria, turning an everyday moment in the supermarket into a product demonstration. It ran as an on-ground awareness activation in Dubai, filmed by Alchemy Films.
Case study source: Campaign Middle East Source ↗
Awards
- Cannes Lions 2017Creative Effectiveness LionsBronze
- Cannes Lions 2015Promo & Activation LionsSilver
- Cannes Lions 2015Direct LionsBronze
- Cannes Lions 2015Promo & Activation LionsBronze
Credits
- Creative agency and PR
- Geometry Global Dubai
- Production
- Alchemy Films
- Inventor, Art Director, Designer and Copywriter, Geometry Global Dubai
- Christian Louzado
- Executive Creative Director, Geometry Global Dubai
- Ben Knight
- Associate Creative Director and Art Director, Geometry Global Dubai
- Logan Allanson
- Designer, Geometry Global Dubai
- Calvin Wei Sheau Yeng
- Designer, Geometry Global Dubai
- Viko Ferrari
- Head of Creative Services, Geometry Global Dubai
- Alvin Chin
- General Manager, Geometry Global Dubai
- Nick Walsh
- Group Account Director, Geometry Global Dubai
- Anna Start
- Client Services, Geometry Global Dubai
- Siwar Khodr
- Client Services, Geometry Global Dubai
- Ivy Siby
- Client Services, Geometry Global Dubai
- Omar Bitar
- PR Director, Geometry Global Dubai
- Sami Moutran
- Associate Account Director (PR), Geometry Global Dubai
- Andrew Shearer
- Account Manager (PR), Geometry Global Dubai
- Dalia Halabi
- Senior Account Executive (PR), Geometry Global Dubai
- Sophie Wordley
- Senior Account Executive (PR), Geometry Global Dubai
- Caroline Afara
- Marketing Manager, Lifebuoy, Unilever Gulf
- Bora Usal
- Assistant Brand Manager, Lifebuoy, Unilever Gulf
- Zina Gorbacheva
- General Manager, Alchemy Films
- Luke Morris
- Producer, Alchemy Films
- Jordan Knight Kirstein
- Director of Photography, Alchemy Films
- Juan Cernadas
- Camera Assistant, Alchemy Films
- Daniel Vignal
- 3D Graphics, Alchemy Films
- Ghassan Naji
- Editor, Alchemy Films
- Souheil Zahreddine
