Dubai Festival City (Al-Futtaim Real Estate) / الإمارات / 2026التواصل الاجتماعي
Homegrown Series.
A social video series from Dubai Festival City and We Are Social that profiles businesses founded by people who live in the community's residential districts.
- العلامة التجارية
- Dubai Festival City (Al-Futtaim Real Estate)
- الوكالة
- We Are Social
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Dubai Festival City wanted to strengthen ties with its residents and give local entrepreneurs living in its communities a platform.
الفكرة
Residents of Al Badia Living, Al Badia Residences, Hillside Residences and Marsa Plaza applied to be featured. Since 1 June 2026 the series has profiled six businesses, including a jewellery academy, a sandwich shop and a coffee roaster, with a seventh episode in production.
النتائج
- More than 30 businesses applied to take part, according to the brand.
- More than 500,000 video views and an organic reach of 250,000 people across Dubai Festival City's channels, as reported by the brand.
- One featured business, Brave Hearts UAE, was invited to run a pop-up at Market Island in Dubai Festival City Mall.
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