Chevrolet Arabia / الإمارات / 2023التواصل الاجتماعي

⁨Fawazir⁩.

⁨Chevrolet brought back Fawazir, the Ramadan riddle show, as a TikTok series that slipped road safety tips in between the puzzles.⁩

العلامة التجارية: Chevrolet Arabia
الوكالة: Commonwealth//McCann
السوق: الإمارات
المنطقة: الخليج
السنة: 2023

التحدي

⁨Fasting drivers deal with hunger, dehydration and low blood sugar, which slow reactions and shorten tempers on the road. Chevrolet wanted to talk about Ramadan road safety without the usual warning tone.⁩

الفكرة

⁨Commonwealth//McCann built a retro riddle series for Chevrolet Arabia's TikTok account, hosted by Zeina Makki. Each episode posed a riddle and a safety tip; viewers posted their answers in the comments and followed the account to get the solution.⁩

النتائج

⁨Chevrolet's follower base doubled over the Ramadan campaign, according to Campaign Middle East.⁩
⁨March was the channel's most engaging month since its July 2022 launch, according to Commonwealth McCann's executive creative director.⁩

مصدر دراسة الحالة: Campaign Middle East المصدر ↖