Tourism Australia / Australia / 2021Film
Holiday Here This Year: Epic Holiday.
Tourism Australia encouraged Australians to take bigger domestic holidays.
- Brand
- Tourism Australia
- Agency
- M&C Saatchi Sydney
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Shift Australians toward longer domestic holidays during pandemic
The idea
Epic landscapes and celebrity hosts urge Australians to explore overlooked destinations for longer holidays.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism Australia
- director
- Christopher Riggert
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