Tourism Australia / International; Japan, Singapore, UK, US / 2022Film · Digital & Tech
Come and Say G'day.
Tourism Australia introduced Ruby the kangaroo in a film-led invitation to international travelers.
- Brand
- Tourism Australia
- Agency
- M&C Saatchi Sydney
- Market
- International; Japan, Singapore, UK, US
- Region
- Global
- Year
- 2022
The challenge
Stand out internationally after tourism disruption and a highly competitive travel market.
The idea
Kangaroo Ruby and unicorn Louie use humor, film, and global activations to sell Australia's welcome.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism Australia
- director
- Michael Gracey
- production
- FINCH
