Bank of the Philippine Islands (BPI) / Philippines / 2026Film · Social · Experiential
Himala.
BPI expands everyday banking access through neighborhood retail partners.
- Brand
- Bank of the Philippine Islands (BPI)
- Agency
- Harrison Communications
- Market
- Philippines
- Region
- Global
- Year
- 2026
The challenge
Branches and operating hours left some Filipinos far from convenient banking.
The idea
A reworked song introduces BPI Dito through films, social content, tricycles, and grassroots activity.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Bank of the Philippine Islands (BPI)
- Managing Director, Harrison Communications
- Elaine Meris
- Head of Agency Banking, BPI
- Rally Jereza
- Marketing Head of Agency Banking, BPI
- Donna Barroga
