Hey Man.

Facto ME wanted to encourage men who keep personal struggles to themselves to reach out. Its November initiative needed a simple action viewers could repeat in their own relationships.

The phone call becomes the creative: men call someone close to them, ask how they are doing and express their support. Filmed with consent in a vertical format, the conversations feature participants speaking different languages. Facto ME developed and edited the campaign, which launched on Instagram and LinkedIn with partner-supported wellbeing activities. The agency told Campaign Middle East that the initial run spans 1–30 November 2026.