Standard Chartered Bank UAE / UAE / 2026Film · Social
Her Signature.
Standard Chartered celebrated Emirati women’s achievements through the stories behind their signatures.
- Brand
- Standard Chartered Bank UAE
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
An Emirati Women’s Day campaign needed to recognize specific achievements beyond generic celebration messages.
The idea
A 45-second film connects employees’ signatures with personal and professional milestones, from decisions to positions of authority, for Emirati Women’s Month.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Standard Chartered Bank UAE
- Production
- SoufilmX
- Director / DOP
- Soufiane Aboulhassane
- Creative director
- Pallavi Adhikari
- Art director
- Gibin George
- Social
- Samrina Hilal
- Brand and social media
- Carla ElHachem
