Telstra / Australia / 2026Film · OOH · Social
Happy Internetting.
Ten films celebrate Australians’ distinctive online habits while promoting Telstra home internet.
- Brand
- Telstra
- Agency
- Bear Meets Eagle On Fire
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
The category talks speed and data, but people care more about what internet access lets them do.
The idea
Character-led portraits of gamers, meme fans, and rabbit holers shift attention from technology to passions, communities, and tailored upgrades.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Telstra
- Partner agency
- +61
- Illustrator
- Dave Arcade
- VFX / Animation
- Mathematic
- Sound
- Rumble Studios
