GIO / Australia / 2026Film · OOH · Social
Great Insurance, Obviously.
GIO makes insurance feel protective through humorous everyday mishaps.
- Brand
- GIO
- Agency
- Leo Australia
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Insurance advertising often relies on predictable fear and reassurance.
The idea
Turn GIO’s letter I into a safety mat across comic mishaps, TV, OOH, digital, and social.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- GIO
- Media agency
- OMD
