GrabPay (Grab) / Thailand / 2021Film
GrabPay: Talking Gorilla.
GrabPay used a talking gorilla to introduce cashless payments to Thai audiences.
- Brand
- GrabPay (Grab)
- Agency
- Wolf BKK Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2021
The challenge
Thai consumers preferred cash over unfamiliar digital payments
The idea
A short-tempered talking gorilla used Thai comedy to explain GrabPay's everyday usefulness.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- GrabPay (Grab)
