Toyota Australia / Australia / 2023Digital & Tech
GR-ID.
Toyota gave eligible GR owners evolving digital collectibles tied to a longer loyalty journey.
- Brand
- Toyota Australia
- Agency
- R/GA Australia
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Create lasting GR-owner engagement through new digital behaviors.
The idea
Eligible GR Yaris Rallye owners receive evolving NFTs, with purchases unlocking digital progress and personalized racing helmets for early participants.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Toyota Australia
- studio
- Rotor Studios
- studio
- Moonshot
