talabat / United Arab Emirates / Bahrain / 2025Film · Social · OOH
#GetTarekToGoPro.
talabat introduced its pro subscription through Tarek, a fictional character hesitant to take the easy option.
- Brand
- talabat
- Agency
- Ogilvy
- Market
- United Arab Emirates / Bahrain
- Region
- GCC
- Year
- 2025
The challenge
Show that talabat pro offers value beyond free delivery and connect with potential subscribers.
The idea
A humorous character-led story follows Tarek's reluctance to go pro, unfolding across film, outdoor, social, influencers and in-app communications.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- talabat
- Creative agency
- Ogilvy
- Production
- Black Rhino
- Director
- Tamer Shaaban
- Media
- UM
