Genesis / QatarFilm

Genesis GV70.

A stylised film for the Genesis GV70 that sets the car beside a horse and, as its engine starts, turns the city's lights out so the car moves through the streets under its own spotlight.

Brand: Genesis
Agency: Sixty Degrees
Market: Qatar
Region: GCC

The challenge

The film is built on the GV70's tagline, which the MUSE entry gives as 'style meets performance'; Genesis's Qatar page for the model carries the line 'When style meets performance, a new story begins'.

The idea

The entry describes a film made 'to bring out the ballet performance when style meets performance in perfect harmony': a stylised set and close-ups of the car, its precision and performance shown alongside a horse, and, as the engine starts, the city's lights going out so that a stage light falls on the car as it moves through the city. Mohammed Shams directed and Vladyslav Milchenko shot it; Invention Studios entered it at MUSE.

Case study source: MUSE Creative Awards Source ↗